Star-Themed Embroidered Acrylic Cushion Cover in a Wine Hue - Armenian Sky in Wine

Artisan Organization: Tsovinar Miskaryan

Country: Armenia

"I am Tsovinar Miskaryan, the founder and director of an Armenian studio that combines creativity with tradition. Born in the village of Archis, Tavush, I have always been deeply connected to my homeland. After graduating from Archis secondary school, I pursued economics at the Yerevan Institute of Economics from 1988 to 1992. My educational background and years of work experience in the state system helped shape my professional journey, but creativity was always part of who I am.

"From a young age, I believed that no matter which path I chose, I would eventually become an entrepreneur. That moment arrived in 2004 when I founded my studio. In 2019, to mark our studio's 15th anniversary, we launched a new project called 'THE MOST ARMENIAN.' The mission of this project is to celebrate and promote the recognition of ancient Armenian carpet patterns and ornaments. These beautiful, intricate designs are a key part of Armenian heritage, and I felt it was important to preserve and share them with the world.

"That’s when we created the Miskaryan heritage brand. Through this brand, we produce embroidered pillows and other home décor items that combine the richness of Armenian culture with contemporary style. The gorganakhsh pillows, in particular, have become very popular, and I believe they are loved by everyone who encounters them. Carpet weaving and embroidery have been central to Armenian culture for centuries, and by blending these two traditions, we have created a new, modern product that fits seamlessly into the 21st century lifestyle.

"Using advanced equipment and software, we are able to give new life to ancient Armenian rugs and present them in a fresh, contemporary way. Our products, including pillows and other embroidered items, are perfect for homes, hotels, and various institutions looking to add a touch of Armenian history and culture to their interiors.

"During the pandemic and the war, many of our local activities had to be paused indefinitely. Despite these challenges, we continued to look for new ways to expand our reach. This led us to online platforms, where we now offer our products to a global audience. The response has been incredible, with many people, both in Armenia and abroad, appreciating the unique artistry of our embroidered pillows.

"Our mission is not just to create beautiful products but to contribute to the preservation and promotion of Armenian culture. Through the Miskaryan heritage brand, we aim to share the rich history and artistry of Armenian embroidery with the world. We are committed to continuing our work, adding modern technological tools to our creative process, and ensuring that Armenian traditions are passed down and celebrated for generations to come.

"Moving forward, our goal is to keep growing, both as a studio and as ambassadors of Armenian culture. We are dedicated to offering high-quality, beautifully crafted Armenian products to the world, blending the old with the new and making sure that the legacy of Armenian craftsmanship lives on. Let's know, spread, teach, give, and embrace THE MOST ARMENIAN.""