THE STORY BEHIND THE PRODUCT
Artisan Organization: Marie Mae
A stationery company, Marie Mae outsources design work as a way of supporting African artisan- entrepreneurs. Your planner was designed by Ewurama in Ghana. As a child, Ewurama made pictures from the terrazzo patterns in the floors of her home. Today, she is starting her own textile design company.
Meanwhile, in Rwanda, the Marie Mae Business school offers its students one hour of training per each product sold. One student, Xavera, dreams of becoming an independent businesswoman able to fund a complete education for her three children and see them, in turn, thrive professionally.
In the school, Xavera has developed the elusive and yet vital visionary qualities of the entrepreneur, such as the ability to identify hidden markets right under her nose. She and her coworkers soon plan to pitch local school leaders with the idea of their producing all local school uniforms for the next year. Pretty clever!