THE STORY BEHIND THE PRODUCT
Artisan Organization: Serghini Workshops
Serghini Workshops is a studio created by Moulay Ahmed Serghini, who belongs to a family of master ceramists in which the artisanal work of the clay is a duty passed down from generation to generation since 1830. Throughout a career that spanned more than 50 years, Moulay Ahmed Serghini offered within the studio a life-changing learning environment to hundreds of young people, helping them move further away from poverty and become independent master ceramicists.
Serghini Workshops' ceramics are fully handmade, from shaping the clay to painting through colors preparation. Designs are inspired by the contrasting landscapes and cultures of Morocco (Berber, Saharian, Arab and African cultures). All of the products are food safe.
Serghini Workshops sets wages above minimum levels, provides healthcare and retirement pension plans in addition to other in-kind benefits, and guarantees a safe working environment.