Artisan Organization: Pottery Serghini 

Country: Morocco

Pottery Serghini is a studio created by Moulay Ahmed Serghini. Belonging to a family of master ceramists, in which the artisanal work of clay has been passed down since 1830, Moulay’s own career has spanned more than 50 years. His studio offers a life-changing learning environment to hundreds of young people, helping them move away from poverty and become independent artists.

Pottery Serghini's ceramics are 100 percent handmade –– from shaping the clay to color preparation and painting. Designs are inspired by the contrasting landscapes and cultures of Morocco (including Berber, Saharian, Arab, and African cultures). Pottery Serghini sets wages above minimum levels, provides healthcare and retirement pension plans, in addition to other in-kind benefits, and guarantees a safe working environment.