THE STORY BEHIND THE PRODUCT
Artisan Organization: Wildlife Works
Wildlife Works aims to reduce global carbon emissions by preventing deforestation and land degradation. The company currently protects over 500,000 acres of highly threatened Kenyan forest, and the wildlife and communities that inhabit this land.
How do they do it? Here’s a win-win situation: Wildlife Works employs job creation as a conservation strategy, creating jobs that serve as viable alternatives for people who have previously had to destroy their environment just to survive. The organization’s projects create jobs ranging from horticulture to carpentry to conservation, and finances the development of small businesses such as the eco-clothing factory where your tote bag was crafted.
Eco Factory employees like Nora Matunda receive childcare support and are able to send their children to Wildlife Works’ free preschool. Employees like Nora are grateful for the ability to have their young children close by as they work.