THE STORY BEHIND THE PRODUCT
Artisan Organization: Matr Boomie
A wholesale fair trade collection that marries modern design with traditional Indian art forms, Matr Boomie creates opportunities for women and minorities to realize their creative, economic, and leadership potential.
Block printing is a labor-intensive art form native to Rajasthan. First, wood blocks are painstakingly carved with ornate designs. Artisans press the wood blocks into wet dye and then apply them to fabric. The color changes throughout the process, bestowing each item with a unique hue.
Unfortunately, artisan living conditions are far less sophisticated than their exquisite craft. Most dwell in electricity-less mud huts in isolated villages where the lack of infrastructure limits opportunity. Happily, Matr Boomie partners with an organization that develops solar power, education, and health care initiatives.