THE STORY BEHIND THE PRODUCT
Artisan Organization: Roots of Creation
Country: South Africa
A spirited bunch of aunties, uncles, cousins, nieces, and nephews, this artisan collaborative is as festive (and practical) as their products. Design, metal-casting, electroplating, finishing, and packaging are all done under one roof amid the din of constant laughter, chatter, and high standards for quality.
Founded in 1993, Roots continues to grow as organically as its name would imply with a relative or friend joining the party whenever more hands are needed. Swahili Modern, the company through whom we connected with Roots, is committed to paying these artisans fairly and on time, and to developing long-term relationships. These relationships allow the artisans’ dedication to gain traction, and result in personal and professional advancement. No wonder spirits are high!